How a $4M Retail Brand Went From 0.34x to 3.57x Google Ads ROAS on 60% Less Spend
A retail brand turning over roughly $4 million a year had a previous agency running its Google Ads at a 0.34x return, which meant the account earned back about a third of what it spent in tracked conversion value.
Leadnox took over the account, cut wasted impressions in half, rebuilt bidding around conversion value instead of click volume, and moved spend onto the search terms that actually produced revenue. By the second full month, ad spend was down 60% and conversion value was up 322%.
Value per conversion rose 338%, and the conversion count held within 4% of the previous agency's month on 40% of the budget.